They succeed for lots of reasons. One of those reasons is their flexibility.
For example, here in Indonesia, McD (as it's called here) is not famous for its burgers and fries. Big Macs are not the big seller. McD is known for its awesome fried chicken. This flexibility stretches to every corner of the menu, but I saw something the other day that really took this adaptability to a whole new level.
There is a new McFlurry flavor. Double Red Bean. Yes, that is vanilla ice cream with kidney beans blended in and and sprinkled on top.
So next time you've got a hankering for ice cream, look for that can of kidney beans in the cupboard and mix it right in!
